To advertise the graphic design program’s vernissage coming up this June, everyone in the graduating year was assigned to design a poster for the event. There was then going to be a round of votes by the teachers to choose the top 5, and then all third years vote out of those 5 the winner who will then art direct the vernissage.

• The theme was the year 2022, but it was also open to us interpreting it however we wanted.

• My main goal for this poster was to find a way to visually appeal graphic designers all the while also catching anyone’s attention at school who walks by.

• I wanted good typography, and something bold, but simple. I tried thinking about some deeper concepts with my sketches, but the concept that met my goal aesthetically and conceptually was a bold typographic solution.

One challenge for this project was to include French and English on the poster without making it look too cluttered. I love the hierarchy and contrasts in font size and text boxes; I think this was a fun way to make the bilingual look more than just a clump of information. I also did a print test to make sure I got the perfect, bright royal blue and it came out just like I imagined.  I think it really sets a fresh, digital, cheery yet formal tone to the poster. The overall composition, the elements altogether hints a digital topic with the RGB blue and pop up text, and the balance in text potentially brings people closer to then read the details of this event.