To advertise the graphic design program’s vernissage coming up this June, everyone in the graduating year was assigned to design a poster for the event. There was then going to be a round of votes by the teachers to choose the top 5, and then all third years vote out of those 5 the winner who will then art direct the vernissage.
The theme was the year 2022, but it was also open to us interpreting it however we wanted.
My main goal for this poster was to find a way to visually appeal graphic designers all the while also catching anyone’s attention at school who walks by.
I wanted good typography, and something bold, but simple. I tried thinking about some deeper concepts with my sketches, but the concept that met my goal aesthetically and conceptually was a bold typographic solution.
One challenge for this project was to include French and English on the poster without making it look too cluttered. I love the hierarchy and contrasts in font size and text boxes; I think this was a fun way to make the bilingual look more than just a clump of information. I also did a print test to make sure I got the perfect, bright royal blue and it came out just like I imagined. I think it really sets a fresh, digital, cheery yet formal tone to the poster. The overall composition, the elements altogether hints a digital topic with the RGB blue and pop up text, and the balance in text potentially brings people closer to then read the details of this event.